Design is a valuable medium that communicates a specific message to the targeted audience through visuals. Rightly chosen prints and colors can highlight your business, and a catchy print can convey your message in the right way, thus making a long lasting impression on the minds of your clients or users. Whether you want to a designer print logo for your business, or stunning christmas party invitations for your next christmas party, you need a reliable print designer who can make an impressionable impact through his work.
A good print designer knows how to blend images and colors in way to make them pleasing as well as eye-catching. He ensures that there is a sense of continuity along the services and products of your business. They interpret style and content in to persuasive layout or design. Let us find out more about the job profiles of print designers.

Print Designers- Print designers are graphic artists who use their creativity and imagination to communicate a visual message with the help of words, images and colors. They use traditional design tools to create visual aspects to communicate ideas that inspire or captivate people. They have the role of creating content and layout for various print medias, such as magazines, baby shower invitations, wedding shower invitations, sweet sixteen invitations, brochures, newspapers, books and other publications. 

Job Description:

The role of print designers vary with their job profile. For example, the job of book designer involves creating and formatting manuscripts so as to make it easily understandable for the readers. Magazine designer works closely with copy editors, art directors and photo editors to create visually appealing publications, invitations, flyers or other marketing campaigns that can captivate readers and clients. 
As a print designer, your role may involve designing the idea from the scratch. This includes conceptualizing the idea, creating story boards, blending colors, formatting and giving final touch. You need to lay out texts and graphics with the help of design brochures, and draw an original illustration.

Invitations, flyers and other marketing tools require innovative ideas and creativity. A print designer has the right knowledge and skills to transform peoples’ thoughts or vision in to reality. The work of a print designer requires paying attention to minute details. He should be able to have an eye for modern design aesthetics in prints, and have ability and knowledge to blend new and emerging technologies with the traditional tools. The job also requires estimating the total cost and time line of the project. The preparation of designs and proofreading is also done by print or graphic designer prior to printing. Graphic or print designers work closely with other staff members involved in projects, such as copywriters, photographers and sales staff. They may also work directly with clients.

Education and training requirements to become a print designer:
To become a print designer, the candidate requires a bachelor’s degree in graphic or print design. The high school coursework in art can offer a stepping stone to get into a four year college program in graphic designs. The four-year graphic design program involves training in commercial art and printing, computer-aided designs, marketing and writing and understanding of aesthetic elements of typography. Several colleges and community schools offer associate degree and certificate programs in graphics design. Many software companies and industry associations may also offer short-term training programs to the freshers to update their skills and experience. 

While learning and qualifying through courses is one of the ways, it is not the mandatory path in this field. Those who have their work to speak for their skills and abilities can also make a living in this industry. The courses offered by colleges channelize your learning, but you may also continue self-learning as there is lot of information available freely on internet. If you have some skills, you can learn on the job working as assistant or trainee with some smaller publication companies or independent professional to gain experience in print and designing.

In addition to the formal education training, the candidate should be able to demonstrate the following skills-
– creativity and imagination- Flair for visual layout and organization- visual, verbal and written communication skills- ability to analyze visual issues- proficient use of Adobe illustrator, Quark Express and Photoshop- Understanding of consumer demographics- Ability to adapt to new ideas and trends in print industry

Salary and Job opportunities:
Print designers are employed in specialized design services such as advertising, publishing, public relations and other related industries. They develop layouts and designs for magazines, invitations, flyers, brochures, newspapers etc. Depending upon the job profile, print designers are responsible for creating promotional contents, presentation kits, corporate identity materials, graphics and displays for stores and windows, etc. Experienced graphic designers have the role to conceptualize and create campaigns for various marketing agencies. The freshers usually start as beginning designers, and gradually advanced to higher levels and supervisory positions such as creative directors or chief designers. Print designers can work part time or full time. 
The salary depends upon the experience and portfolio. To excel in the field, the candidate must build his resume and portfolio to highlight his technical skills. Excellence in typographic skills are also required to stand out from the crowd. In the year 2012, graphic designers and art directors earned median annual salaries of $80,880 and $ 44,150 respectively. 

Future prospects- 

According to the U.S. Bureau of Labor Statistics (BLS), there is an expected average increase in job prospects for art designers or print designers from 2012 to 2022. Although the demand for print designers is gradually decreasing due to the rise in digital media, an additional degree or course in the similar program can help to stand out in the market. With transferable skills, you can work in related fields. The design sector is growing, and there will be a demand of experienced and talented print designers in the industry. 

Print designers are the right people who convey the message of people. They create images and graphics to engage the audience. They have originality, creative flair and strong visual sense, which help in adding life to client’s messages.